About the Artist
Your jewelry can be a key to reflecting your most authentic style and telling your life's story. Welcome to Flux Studio, created by Julia Sherwood.
When I was around 7 years old, I remember sitting in my room (that I shared with my younger sibling), working at our desk and taking apart my jewelry to make new pieces that fit my style better. I wasn't given much in the way of supplies - I remember mostly using my little fingers - but I loved sitting there playing with the jewelry and creating new things. My accessories and clothes were always so important to me: they were my way of expressing myself how I truly felt I was inside, and no fashion choice was ever wrong. Though I had a very strong and innate passion for creating, I was pushed into playing sports by my parents. No matter how much I screamed and cried and dragged my feet (literally), my true interests were still neglected. But on the field and on the court, I tried to make the best of it by having creative fun with my uniforms and making friends with the other girls. I had to get myself through it somehow. I even tried to convince myself, for years, that this was something I wanted...
Throughout my childhood, I remember how creative I felt and how badly I wanted to express myself through my fashion, but its future potential was always overlooked. It was hard for me to grow into middle and high school with any idea of what I truly enjoyed because those passions weren't taken seriously...so I didn't take myself seriously. I thought maybe I was being delusional because a creative career could never work out in the long-run, according to my dad. But just like during my elementary school sports days, I focused on glamming up my high school uniform with scarves, colorful pants, and heeled boots. After graduating from high school, I took a year off to figure out what I really loved: that time away brought me back to fashion. I knew I just had to give it a try - if it wasn't what I thought, I could always pivot. So I applied to the fashion design program at a local private college and was accepted. I wish the creative fears ended there, but they didn't. Though I was accepted and I was excited to start that journey, my decision was still met with criticism and fear. I remember telling my dad I was going to fashion school and he laughed at me, saying I could never make a name for myself. For four years, his voice was replaying over and over again in my head. Somehow I graduated with a Bachelor's in Fashion Design and a Minor in Sustainability in 2020, and I developed a love for jewelry-making at the tail-end of my college journey.
In my senior year, I was taking a creative business class that inspired me to create Flux Studio. For a class project, we were tasked with selling $100 of something, so I chose to make custom dried flower resin jewelry pieces. I posted on my Instagram and made the $100 within the day. Even with that accomplishment, there was still my dad's voice replaying, saying I'd never get anywhere with fashion. For those custom pieces, I sat down with each customer and walked through every detail of the jewelry - I put in all my effort, but I was terrified of charging accordingly. During my first few years of making jewelry, I didn't pay attention to my time, my materials, or what I was offering to people with such heartfelt pieces because I didn't believe I was deserving of receiving that love and praise. I was taught not to believe in myself. I was taught to choose a 9-5 job with a W-2, keep my head down, and stick to the status quo. Choosing a creative career path was unheard of. Choosing what genuinely felt right to me was unheard of.
I've put in a lot of work the past couple years to release myself from those limiting beliefs and fears that I was taught. The ways I was conditioned to think about myself/my potential in the world were painfully reprogrammed through facing the fears head on. In reflecting and recognizing where those fears came from, I realized they weren't mine to carry in the first place. Those fears were placed on me by adults who were taught to fear the same thing in their lifetime. Being told I was "charging too much" and that no one would buy my jewelry weren't true; they were unrealistic concerns placed on me because I was walking down a life path unknown to the people around me. So I chose to have compassion for them - while accepting the affect they've had on my life - and move forward without their fears weighing me down.
My journey through Flux Studio has been a lesson in expressing myself authentically and confidently, while tuning out the fears and harmful belief systems that surround me. It's my responsibility to take control of my own life, not letting anyone else live it or make decisions for me. At Flux Studio, I welcome you to express yourself through your jewelry how it feels genuine to you: whether it's choosing a gemstone bracelet for its healing properties, or a pair of Hammered Sleeper Claw Studs you know you can wear every day without a second thought. Carry the memories of each piece through your different phases of life, welcoming the person you're becoming while honoring the versions of yourself that got you here. Because I know I wouldn't be here if it weren't for the little 7-year-old Julia who was curious and excited enough to start making her own jewelry, and every version of myself between then and now that refused to give up.
My mission is to deliver eco- and socially-conscious handcrafted jewelry to driven, compassionate professionals committed to self-expression and personal growth. Those with intentions to celebrate life's ups and downs; honor themselves and their loved ones; and connect to memories they want to hold onto forever. I hope you find a part of yourself in the pieces I make and the Blog posts I write.
Julia Sherwood, Founder & Designer, 2026, she/her